Chiropractic Assistant


Risk 130 : Legal and Regulatory Issues Associated with Healthcare Marketing
2.0

Peter Van Tyle, Esq

$40.00 USD

AudioVisual Course


  • Perform professional advertising and marketing that passes state and federal legal restriction.
  • Comprehend requirements for advertising testimonials, press releases, television, radio, Internet, personal solicitation and other marketing initiatives.
  • Comprehend the limits of commercial speech (advertising) within the arena of professional healthcare marketing and dissemination of information.
  • Train staff and implement policies associated with marketing initiatives and materials vis-a-vis state rules, regulations and statutes.
  • Comprehend issues associated with signage, listings, letterhead, and other matters of ostensible agency that may lead to liability.
  • Administer professional marketing such that it neither misleads, confuses nor exploits members of the public.
  • Discuss how nutritional supplementation labeling and HIPAA affects professional healthcare marketing efforts.
  • Undertake a review of marketing materials and initiatives so as to ensure compliance with relevant state rules, regulations and statutes.
  • Administer coverage decisions, professional referrals, and communicate same in a manner that limits professional liability.

Approved States/Territories
  • ALAlabama
  • AKAlaska
  • ABAlberta
  • AZArizona
  • ARArkansas
  • BCBritish Columbia
  • CACalifornia
  • COColorado
  • CTConnecticut
  • DEDelaware
  • DCDistrict of Columbia
  • FLFlorida
  • GAGeorgia
  • GUGuam
  • HIHawaii
  • IDIdaho
  • ILIllinois
  • INIndiana
  • IAIowa
  • KYKentucky
  • LALouisiana
  • MEMaine
  • MBManitoba
  • MDMaryland
  • MAMassachusetts
  • MIMichigan
  • MNMinnesota
  • MOMissouri
  • MTMontana
  • NENebraska
  • NBNew Brunswick
  • NHNew Hampshire
  • NMNew Mexico
  • NYNew York
  • NLNewfoundland and Labrador
  • NDNorth Dakota
  • NTNorthwest Territories
  • NSNova Scotia
  • NUNunavut
  • OHOhio
  • ONOntario
  • OROregon
  • PAPennsylvania
  • PEPrince Edward Island
  • PRPuerto Rico
  • QCQuebec
  • RIRhode Island
  • SKSaskatchewan
  • SCSouth Carolina
  • SDSouth Dakota
  • TXTexas
  • UTUtah
  • VTVermont
  • VIVirgin Islands
  • VAVirginia
  • WVWest Virginia
  • WYWyoming
  • YTYukon